Last week I was talking to a good friend of mine that is also in the Direct Sales Industry. We were talking about the changes we have seen by some consultants on social media. I believe that what is happening on social media these days may simply be from lack of training. Or perhaps you heard someone encouraging this behavior. Either way, I am here to tell you that I have never heard someone say they like this.
I’ll be the first to say there is nothing wrong with sharing about your business on social media. It’s encouraged! Facebook has been a great tool to share about what we do. It’s great when people post once in a while about their specific business! But what about the few that are ruining our social media experiences.
Here are a couple of things we should stop doing right away:
- Do not go lurking around your friends’ friends list. If you have not met someone, or do not have a very legitimate reason to connect with them, DO NOT friend them. That’s just annoying.
- Do not friend someone and then follow it up right away with a private message about your business. We need to build relationships. Get to genuinely know someone.
Here is what we SHOULD be doing:
- If there is someone you would like to get to know that you see your friend is friends with, ask for an introduction. Your friend will more than likely appreciate that much more than you just friending all of their friends and then spamming them about your business. I am happy to introduce people over messenger.
- When you have a new friend on social media, be interested in them. Genuinely interested. Do not go in to this with an intent just to sell something. That typically does not work out well.
- Remember that this new friend may not be interested in your product. The good news is if they like you, they will be more likely to remember you when one of their friends is looking for a product.
You never know what will come from a new friendship. If you go in to it without an expectation, all kinds of great things may happen. People want to know that someone is genuinely interested in getting to know them. Not to just be sold to. So build on your relationships. Invest your time and interest in people. Communicate with them on their posts. Make it about them as much (if not more) than about you!
Sounds easy enough right? Let’s get back to building relationships and make social media a fun experience again!